This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Robert and Joe Live from CEX: Creator Economy Expo (374)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Importance of Proper Use of Terms in Content Marketing

I don't think I've ever seen a more clear and clarified segmentation of the different kinds of content creators than I saw in your presentation today. Well, what I went through too, and I think it's important, content entrepreneurs, content creators can absolutely be influencers. But if you just look at influencers, when I see that, they don't need a specialized process of content creation and distribution to make a living. Right. So I think it’s off of something else, celebrity popularity and something, weirdness,. Maybe like you and I are weird in some things, maybe we could be an influencer in podcasts that mean nothing to anybody, whatever that might be

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