11min chapter

Inside the Strategy Room cover image

209. Innovation in video gaming with Electronic Arts’ Chief Strategy Officer Mihir Vaidya

Inside the Strategy Room

CHAPTER

Gaming Industry Growth and Innovation

Exploration of the gaming industry's rapid growth and increasing influence in entertainment, fueled by innovation and technological advancements. The chapter discusses challenges faced by game developers in adapting to new technologies, focusing on guiding principles, long-term investment, and innovation for future generations. It highlights strategic decision-making processes within companies like EA to meet player needs and deliver unique value propositions.

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