RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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What's Happening in the Early Stages of a Journey?
Using a hybrid attribution model and using other methods like qualitative customer research and self reported attribution, you can actually figure out in a different way, what is creating the demand. And so it's sort of like companies have been using software based attribution tools for a long time now. We just don't think that software based attribution is appropriate anymore to understand what are happening to actually effectively create demand in the early stages of a journey. All right, everyone. This has been the fourth installment love having you all here we had an awesome audience I'll follow up on my commitment will do that sometime in November to talk through using like how to actually tactically go through this inside of your data. See you
