556: Transforming the Skyline of UK Fitness: Rob Beale, Fitness of Director of 3rd Space, Chats why London is Leading the Boutique Fitness Boom
The Business of Boutique Fitness
The Client Journey From General Client to Training Client
About 40% of our members decide to, if you like, pilot the PT program. And we basically get about a third conversion of that into what you'd call a full-time long-term client. There's another section of members that kind of don't know they need personal training until they've been for a while and realized maybe they do need some help. We insist on that because whilst having a large personal training operation is important to us, what's more important is every member that's in the gym, it feels like they're being locked up there. So I'm very proud of that.
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