i like how michel is asking about the smaller sin of i like how she put it. Why are charityes spending money to annoy their donors? It reminds me of something that steve levitt and i wrote about in one of our freak onomics books, think like a freak. Are you familiar with smile train? Only vaguely. Smile train performs surgery on children around the world, usually from low income places who have a cleft lip or a cleft palate. If it's fixed, it can radically improve that person's life. And so this charity called smile train originally had a kind of standard american charity model,. which is to say, we are good, we are smart
Is it O.K. to bother people for a good cause? Why do people donate to charity in the first place? And do those personalized address labels actually make people get out their checkbooks?