The Importance of a Subscription Model for Pock Pock

Rassa: We really wanted to continue to make content for kids over time. For us, in order to be able to do that, we need the recurring revenue of a subscription model. Rassa: Instead of having to buy a new app every three months or every year, you can subscribe to Pock Pock for literally five, six years and your kid will be able to grow with it.