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2min chapter
I watched 300 TV ads: Here’s how they nudge you
Nudge
Exploring Behavioral Science in Advertising
This chapter analyzes a classic Walker's Crisps ad, examining its use of behavioral science principles like the halo effect and social norms. It also discusses the temporary impact of these strategies in advertising and their varying success over time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode