THINK AND GROW RICH - Commented Book
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How to Transmute Ideas Into Cash
An idea is a thought that prompts you to action because it appeals to your imagination. Asa candler and doctor frank gunsalis knew the astounding truth that ideas can be transmuted into cash through the power of definite purpose plus definite plans. Spenc silver was a chemist working for three m when, by accident, he created a glue that wasn't very sticky. Cocacola was a recipe, a creative idea, but it would have stayed just a recipe if asa candler hadn't also had other creative ideas to market it. A publisher learned that many people buy titles and not the contents of books. By merely changing the name of one book that was not moving, his sales of
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