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The Art of Money Getting FULL Audiobook - Book Suggestion from DataSets

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CHAPTER

The Importance of Having a Jenny in Hat

A man who advertises a tall must keep it up until the public know who and what he is, or else the money invested in advertising is lost. Jenny in the hatter bought the first Jenny Lynn ticket at auction for $225 because he knew it would be a good advertisement for him. From five to ten millions of people had read that the ticket sold at auction for Jenny Lynn's first concert amounted to about $20,000. Men throughout the country involuntarily took off their hats to see if they had a Jenny in hat on their heads.

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