
S1 Ep68: Do marketers matter for entrepreneurs?
VoxDev Development Economics
00:00
Are You Really Creating Growth?
Study shows that businesses with greater local market knowledge get the biggest bang for the buck. But are you actually creating growth here? Because you might just be making some businesses more successful and others less successful, says Tim O'Neill. And so his feeling in this in general is i don't actually believe we should be offering such an intervention when there are scarce development resources to every single person who is running a small firm. Right?
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