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Ken Sakata (Front Office) - The Design is the Marketing

Blamo!

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Navigating Fashion: Balancing Passion and Profit

This chapter explores the complexities of maintaining personal design integrity while meeting commercial demands in the fashion industry. The speaker shares insights on the evolving nature of brand identity, the importance of authenticity, and the challenges of connecting with customers in a fast-paced market. It also touches on the fusion of traditional craftsmanship and modern design within the Japanese fashion context, emphasizing the need for meaningful connections between creators and their audience.

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