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13min chapter
#191: Breaking down my $60,723 product launch
Creator Science
Strategic Product Launch Marketing Strategies
The chapter outlines the use of ConvertKit's link triggers and liquid coding to personalize messages for potential customers, segmenting the audience into waitlists and employing targeted emails. It also details the implementation of launch bonuses, such as live onboarding recordings and one-on-one coaching sessions, to drive engagement and sales conversions.
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