2min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

TMBA 634: The ‘Downside Protection’ of Investing in Bootstrapped Businesses

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Exceptionally Low Churn Is Like the Golden Ticket of Any Subscription Business

Net negative churn is highly unusual for a subscription business. Customers paying you more stick around longer to haveno less needs, and obviously pay you more over their lifetime. It's not just that you make more money, it's that it opens up the palate or the menu of marketing approaches that you can potentially try. That's that second order effect of having higher prices.

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