In this episode, Troy interviews Victor Peña, Founder and CEO of OmniPrint International. He's based in Orange County, Southern California, USA. Victor is an electronics engineer, and naturally, he's heavily involved with technology. He was a technician, managing the in-room internet in hotels all around the county. Discovering he loves the print industry, he transitioned to his newfound niche in print engines and printing on-demand T-shirts, turning it into a successful multimillion-dollar business.

Offering the best digital printers and printing technology with the best digital DTG (direct to garment) printers on the market, Victor Peña and his company, OmniPrint International, empower small-medium business owners around the world with their continuous innovation, high-quality prints, and the ability to be able to print on a wider range of fabrics, paving the way for business owners to sell their products at a better price. Since his start in 2004, they now have a roster of 70 full-time team members, earning $16 million in revenue in 2021, up from zero when they started 19 years ago.

Victor heavily emphasized that marketing is the number one thing that any business should invest in and that focusing on having the best-engineered product simply isn't enough. Because having the best widget and the best technology is of no use if the product isn't known. So it goes to show that a better-marketed product will always be the greater product.

This Cast Covers:

Empowering business owners with the technology of the company.
Development of the technology and the software of a product.
Constant optimization and planning to scale the business.
Focusing on creating bigger goals and bigger targets.
Becoming a better leader and running a more organized organization.
Investing money into marketing should be a top priority.
Funding the startup with the pre-sales model of financing approach.
Putting on money on other forms of investment such as multi-family real estate.
Being able to attract, incentivize, develop, and retain top talent.
Finding the best leverage you can get with the money you have.

Links:

Additional Resources:

Quotes:

"We have to make sure that we're always optimizing and figuring out how to grow and scale businesses." — Victor Peña.

"Focus every year on creating bigger goals and bigger targets." — Victor Peña.

"Marketing is the number one thing that any business should invest in." — Victor Peña

"Culture is defined by every single team member." — Victor Peña.

"Pick someone that has crushed it and has done well at what you want to do." — Victor Peña

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