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5min chapter
Storytelling 101: How To Keep Them Hooked (#198)
Marketing Against The Grain
The Power of Storytelling and Disney's Archetypes
This chapter explores the effectiveness of storytelling in branding, highlighting examples like Nike's 'Just Do It' campaign. It also discusses the use of different storytelling archetypes found in Disney movies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode