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Dan Kraemer on Innovative Ways to Apply Design Thinking

APQC Podcasts

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Design Thinking - Building Cultures of Innovation

Design thinking can be used to create new offerings and empower cultures of innovation. FedEx, for example, is using design thinking to help them deliver better customer experiences in the digital age. Airbnb has also been able to find growth by focusing on its customers' most important journeys with a focus on service.

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