"The point of the business is not to make money. The making money is the byproduct of the problem that you're solving," he says. "If you go out and spent doing a heavy ad spend and you don't have the ability to fulfill and create the experience, you're never going to collect customers at mass" He explains how people only really buy from word of mouth.
In today's episode, Andy answers your questions on if you should raise your prices to stay competitive in your respected market during these economic times, how much priority you should put into social media as a small business owner, and why you shouldn't be chasing inspiration while working towards your goals.