Census-Based Representative Sampling

Is a car that wins a Formula 1 race the best choice for your morning commute? Probably not. In this sponsored deep dive with Prolific, we explore why the same logic applies to Artificial Intelligence. While models are currently shattering records on technical exams, they often fail the most important test of all: **the human experience.**

Why High Benchmark Scores Don’t Mean Better AI

Joining us are **Andrew Gordon** (Staff Researcher in Behavioral Science) and **Nora Petrova** (AI Researcher) from **Prolific**. They reveal the hidden flaws in how we currently rank AI and introduce a more rigorous, "humane" way to measure whether these models are actually helpful, safe, and relatable for real people.

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Key Insights in This Episode:

* *The F1 Car Analogy:* Andrew explains why a model that excels at the "Humanities Last Exam" might be a nightmare for daily use. Technical benchmarks often ignore the nuances of human communication and adaptability.

* *The "Wild West" of AI Safety:* As users turn to AI for sensitive topics like mental health, Nora highlights the alarming lack of oversight and the "thin veneer" of safety training—citing recent controversial incidents like Grok-3’s "Mecha Hitler."

* *Fixing the "Leaderboard Illusion":* The team critiques current popular rankings like Chatbot Arena, discussing how anonymous, unstratified voting can lead to biased results and how companies can "game" the system.

* *The Xbox Secret to AI Ranking:* Discover how Prolific uses *TrueSkill*—the same algorithm Microsoft developed for Xbox Live matchmaking—to create a fairer, more statistically sound leaderboard for LLMs.

* *The Personality Gap:* Early data from the **Humane Leaderboard** suggests that while AI is getting smarter, it is actually performing *worse* on metrics like personality, culture, and "sycophancy" (the tendency for models to become annoying "people-pleasers").

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About the HUMAINE Leaderboard

Moving beyond simple "A vs. B" testing, the researchers discuss their new framework that samples participants based on *census data* (Age, Ethnicity, Political Alignment). By using a representative sample of the general public rather than just tech enthusiasts, they are building a standard that reflects the values of the real world.

*Are we building models for benchmarks, or are we building them for humans? It’s time to change the scoreboard.*

Rescript link:

https://app.rescript.info/public/share/IDqwjY9Q43S22qSgL5EkWGFymJwZ3SVxvrfpgHZLXQc

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TIMESTAMPS:

00:00:00 Introduction & The Benchmarking Problem

00:01:58 The Fractured State of AI Evaluation

00:03:54 AI Safety & Interpretability

00:05:45 Bias in Chatbot Arena

00:06:45 Prolific's Three Pillars Approach

00:09:01 TrueSkill Ranking & Efficient Sampling

00:12:04 Census-Based Representative Sampling

00:13:00 Key Findings: Culture, Personality & Sycophancy

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REFERENCES:

Paper:

[00:00:15] MMLU

https://arxiv.org/abs/2009.03300

[00:05:10] Constitutional AI

https://arxiv.org/abs/2212.08073

[00:06:45] The Leaderboard Illusion

https://arxiv.org/abs/2504.20879

[00:09:41] HUMAINE Framework Paper

https://huggingface.co/blog/ProlificAI/humaine-framework

Company:

[00:00:30] Prolific

https://www.prolific.com

[00:01:45] Chatbot Arena

https://lmarena.ai/

Person:

[00:00:35] Andrew Gordon

https://www.linkedin.com/in/andrew-gordon-03879919a/

[00:00:45] Nora Petrova

https://www.linkedin.com/in/nora-petrova/

Event:

Algorithm:

[00:09:01] Microsoft TrueSkill

https://www.microsoft.com/en-us/research/project/trueskill-ranking-system/

Leaderboard:

[00:09:21] Prolific HUMAINE Leaderboard

https://www.prolific.com/humaine

[00:09:31] HUMAINE HuggingFace Space

https://huggingface.co/spaces/ProlificAI/humaine-leaderboard

[00:10:21] Prolific AI Leaderboard Portal

https://www.prolific.com/leaderboard

Dataset:

[00:09:51] Prolific Social Reasoning RLHF Dataset

https://huggingface.co/datasets/ProlificAI/social-reasoning-rlhf

Organization:

[00:10:31] MLCommons

https://mlcommons.org/