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Email Marketing - When It's Too Late to Think About Life Cycle Emails
Email marketing is in magic. It's a long game. You cannot expect to, hey, it takes time to set up all the emails that you need. Even for SaaS companies, I always say, you need to start looking for an email marketers at least three months before you need those emails. And even if we divide it into phases,. you need to give yourself at least two months or six weeks to see those first emails go live. and do you have a buffer for those six weeks, right?