Is Direct Sales Bringing Home the Agency?

It's a little bit of both what's been surprising recently is the number of very high Amazon earners who are now very serious about direct sales. They're seeing fluctuations in their own earnings and they also are wanting less dependence on a single source of income. I think it's mainly about diversification spreading out your risk across a number of different third parties instead of having all of your risk consolidated in one single service that you use. It almost feels like independent authors and independent creators are more empowered to do this is that being a shift? "I feel like when we all got started or someone asked got started over a decade ago we felt almost embarrassed about being our own publishers"