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Rapid Response: Balancing data with gut feeling, w/JetBlue's Joanna Geraghty

Masters of Scale

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Navigating the Middle Seat Dilemma in Aviation

This chapter explores the complex interplay between data analytics and instinctual decision-making in the aviation sector, highlighting the debate over middle seat occupancy during the COVID-19 pandemic. The discussion includes insights on maintaining safety and customer confidence while ensuring operational efficiency.

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