Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

The Sales Play: Glengarry Glen Ross After Hours

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Navigating Decision-Making in Sales Dynamics

This chapter examines the complexities of decision-making in the sales process, highlighting the role of influential individuals over collective agreements. It stresses the importance of identifying key decision-makers to enhance sales effectiveness.

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