Building High-Growth Products with Jobs-to-be-Done
The Product Podcast
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How to Get Your Customer's Attention When You Have a Problem Statement
If you're struggling and the reason you're struggling is that your products are not meeting customer needs, they just like fall on deaf ears. You might discover many people discover a job domain, right? Here's the one job we're focused on, but it turns out our customers are trying to get all these adjacent jobs done or there's a mother job above it. The last thing is if the board or CEO level people are just like idea shooting people. They just don't want to hear a problem statement before they have ideas. It's going to be an uphill battle to get them to adopt it.
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