i created this document called the amazon first impression score, and that's what i am going to be using for any videos that i do. The way i built it was looking at surveys of amazon shoppers and what they thought was important before buying. And there's evidence that when they have these features that you think make good impressions, when they score high on this, one wayr the other. If you could prove that people who have a higher first impressions would make more money, that's a home run, ye.

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