Is Cannibalization Really Bad?

CNN's John Sutter spoke with D.C.-based DMV to learn how they cut down on traffic and improve quality of their website. The company is now ranked No. 1 in the U.S. for navigational searches, but it was once a low-ranked site that had lost 40% of its traffic overnight after an algorithm update. "We are not the DMV because we got hit by an algorithm update," CEO said.