Unpacking Facebook's PR Dilemmas

"My goal was never to just create a company. I wanted to build something that actually makes a really big change in the world.” – Mark Zuckerberg How did it all go wrong for Mark Zuckerberg, the founder and CEO of Facebook? How did a company that said it wanted to bring people together become one of the most potent tools for polarisation in the world? According to The New York Times reporters Sheera Frenkel and Cecilia Kang, the missteps we’ve seen in the last five years are not an anomaly but an inevitability: this is how the platform was built to perform. In a period of great upheaval, growth has remained the single focus of Zuckerberg and his COO Sheryl Sandberg. In this week's episode, Frenkel and Kang speak to Josh Glancy of The Sunday Times to share the revelations of their new book An Ugly Truth. Drawing on unrivalled sources, Frenkel and Kang give us an unprecedented view inside the politics, alliances and rivalries within one of the most powerful companies in the world. To get the Intelligence Squared discount on the book click here: https://www.primrosehillbooks.com/product/an-ugly-truth-inside-facebooks-battle-for-domination-sheera-frenkel-cecilia-kang/

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