So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.”
Siri says, “Calling Roundtable Pizza.”
Pretty frustrating, right?
Well, that was what AI seemed like to me just one year ago.
Especially when it came to writing copy.
Completely out of the question.
But that has changed, in a VERY big way.
So for today, I’ve put together a special report on how AI is changing copywriting.
This is a report from the field. What pro copywriters and business owners are actually doing with AI.
And I’ll give you a hint. What they’re doing with AI includes writing copy, for sure.
But it also includes a WHOLE LOT MORE than just writing copy.
So to set the stage for today, a little over a year ago, we did a show on my 10 rules for mentoring copywriters and business owners. At the time, I was still a hard-core AI skeptic and I didn’t think AI had any place in copywriting or content creation.
So I didn’t include anything about AI at all in that show, or in my 10 rules for mentoring copywriters.
My reason was pretty basic: I was disgusted by the output I saw from AI at the time.
Well, a year is a LONG time in the world of AI. Especially the last year!
And since last March, I’ve completely changed my mind about AI and copywriting.
In fact, to show you how far things have come… AI played a part in every single copywriting mentoring call I did last week.
I’ll tell you about those calls in the show, but let’s take a whirlwind tour of some of the top developments in AI in my world since March of last year:
Claude has come on the scene, which was pretty impressive. A couple of months ago, Manus came on the scene, which was even more impressive.
In June, Nathan and I discovered what my old mentoring client Jason Parker was doing with his Copywriting Mastermind. We were both blown away and quickly paid to join. It’s been a breakthrough for both us in many different ways.
AI has become far more connected with the rest of the world over the last year.
One example is ChatGPT’s new search and Deep Research capabilities. You can get information you never would have imagined was available before.
And that barely scratches the surface.
The bottom line is that AI is not only here to stay. It’s also got to become part of your business if you want to stay current. I’ll give you some tips on key skills you need to develop.
And we’ll wrap up with a few things that HAVEN’T changed that much about copywriting, and probably never will, no matter how good AI gets.
In the show, we talked about the AI Copywriting Mastermind. If you’re interested in finding out more, I want you to reach out to our team member Deb.
And, if what I said resonates with you about learning copywriting first and AI second, I have one spot opening up in my mentoring in the next month. You should read about it first on my website and if you think you qualify, go ahead and send in an application. It’s there on the website.
RESOURCES:
For the mastermind, email Deb: deb@getmynovus.ai
For mentoring, visit
https://garfinkelcoaching.com
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