2min chapter

The Undefeated Marketing Podcast cover image

How Keith Cunningham Lost 100 Million Dollars and Built it Back

The Undefeated Marketing Podcast

CHAPTER

The Cockpit of a Successful Business

If you were blindfolded and asked to drive from your home to the grocery store, a hundred percent would have a wreck. The problem is not that you couldn't visualize the path - it was because you couldn't see where you were going. How do I take two years worth of accounting and get it condensed down into a half a day? It all came from asking a very simple question. If there's a 100 percent probability of a wreck, if I can't see, then what are the optics in my businesses cockpit so that I minimize the likelihood of having a wreck?"

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