Optimize for Reach, Engagement, and Conversion

The last type of content that always does super well and gets probably, like, hen most engagement is subject matter expert content. So if you do not have a subject matter expert creating content for you right now, that's like step one you need t start doing that. If you don't have that in the house, i would highly suggest either hiring that person or figuring out had a partner with someone and then taking that content and just running that a to your target account list.