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Flow and Filter Wasn't Going to Be the Thing
David Perry: I had to think, what are the things that actually drive me in life? And somebody gave me a great piece of advice. She said, choose something that, even if it fails, you are going to be proud of it. That was an amazing constraint. Sometimes having those constraints can make you more cr and so then for me, it was like the optimization of a set of sails. Flow and funnel wasn't going to be the thing.