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Instantly Optimize Your Powers of Persuasion & Are We Way Too Cautious?

Something You Should Know

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The Principle of Likeness

There's lots of different psychological principles. And so we can touch on as many as you want. But I'll start with one, which is just the principle of liking. We all intuitively know that we like people who like us. Another principle is reciprocity. The sense of obligation we feel internally to give back to somebody who is first given to us.

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