Navigating Brand Identity in Crisis

Despite the economic crisis, Wayfair has seen an 84 percent sales spike, leading them to profitability during the COVID-19 pandemic. However, co-founders Niraj Shah and Steve Conine have also dealt with unexpected challenges, from hundreds of layoffs in February to employee-staged protests outside Wayfair's office in June. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.

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