Unpacking Celebrity Allegations and PR Strategies in Film Production

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I promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new lawsuit includes Ryan Reynolds and Lively’s longtime publicist, Leslie Sloane.

On January 16th, Justin Baldoni, Jamey Heath, Wayfarer, Melissa Nathan and Jennifer Abel sued Blake Lively and Ryan Reynolds for $400-million dollars in damages. They claim that Blake Lively did not read the book and was flippant about filming but then switch tones and say that she cared so much about the book and story that she concocted an evil plan to steal the movie and franchise out from under him. So which one is it?

I encourage you to read the lawsuit yourself and come to your own conclusions. Everything is alleged and based on my opinion. I am not a lawyer or journalist, I am just nosy! Always do your own research. You might have differing opinions from me and that is okay but I encourage you to read all four of the lawsuits in full before coming to a conclusion.

Here is my breakdown of Blake Lively’s lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPEN

Here is my breakdown of Stephanie Jones’ (former publicist) lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPEN

REFERENCE LINKS:

* Matt Bernstien: “Blake Lively & The Amber Heard Effect” on YouTube

* Who Trolled Amber Heard? Podcast

* Katya’s Thread on Baldoni’s 179-Page Lawsuit

* AOTC: Blake Lively’s Evidence Justin Baldoni Ruined Her Reputation

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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