23min chapter

The Talk Show With John Gruber cover image

418: ‘Putting a Stink on the Letter X’, With Craig Hockenberry

The Talk Show With John Gruber

CHAPTER

The Transition to M-Series Silicon

This chapter explores Apple's shift from Intel chips to their M-series silicon, highlighting the performance improvements and the engineering complexities behind chips like the M3 Ultra. The discussion covers the implications of the manufacturing process and naming conventions on consumer understanding and market positioning. Additionally, it addresses the challenges Apple faces with product release timelines and the impact of these advancements on high-end users.

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