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3min chapter
China's film scene 2024!
Round Table China
Exploring Film Withdrawals and Evolving Advertising in China's Cinema
This chapter explores the notable trend of film withdrawals in China's cinema during the 2024 spring festival, driven by competition and box office struggles. It also examines the changing landscape of advertising strategies on social media, especially through short video platforms, and their effects on the film industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode