The Raiders' Culture

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I'm trying to replicate that winning attitude on the business side. Derek Carr reached out and said that feeling of having each other's back of winning, that can do, let's win it all at cost. That is our history. We cannot erase that. But I do feel like for day-to-day issues, new ways of maybe engaging fans or attracting new fans, imagery,. what does being a Raider mean. Those are all, I think, new fresh things will change over time and change because we're in a new market.

As a new leader, how do you honor an established brand while trying to shepherd it into the next era? Las Vegas Raiders’ president Sandra Douglass Morgan took the helm amid a front office scandal and a team new to the desert. Morgan talks about prioritizing customers over all else, taking risks at the beginning of a new venture, and why to bet on yourself from the moment you apply for a job.

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