20min chapter

Music Ally Focus cover image

AI and music marketing – how will artificial intelligence help marketers reach new fans and grow audiences? Music tech expert Virginie Berger makes some predictions...

Music Ally Focus

CHAPTER

AI in Music: Beyond Generative Music

This chapter explores the practical uses of AI in the music industry beyond generative music. It delves into how AI can be employed for fan engagement and music marketing, providing examples of AI-driven platforms like Endel and One of Music. The chapter also discusses the impact of AI on music marketers, highlighting how AI tools can provide predictive analytics and improve fan engagement.

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