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Shameless
Viral Trends and Trademark Battles
This chapter explores the intricacies of trademarking phrases initiated by social media trends, focusing on the case of a TikTok creator who lost her trademark for popular phrases. The discussion highlights the frustration of original creators in securing their intellectual property amidst the rapid evolution of online trends. It also delves into the broader implications for brands and consumers navigating the fleeting nature of viral culture.
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