The number one driver is if you create content that sells. The second part really just depends on the nature of your industry. If you're a financial adviser and you're talking about, like, investing, you may need to send stuff more regularly.
If you haven’t gotten serious about email marketing, it’s time.
In this episode of the Building a StoryBrand podcast, we’re going to take away the confusion behind getting started with email marketing. Donald Miller sits down with Francis Jones of Infusionsoft. Francis shares eight common email mistakes he sees beginners make when they start email marketing -- plus what to do instead. Listen to this episode and schedule an hour of time to implement even one of these ideas, and you’ll make a dramatic impact on your business.
http://buildingastorybrand.com/49