2Bobs—with David C. Baker and Blair Enns cover image

The Barbell of Pricing Risk

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Navigating Risk in Venture Capital and Creative Agencies

This chapter examines the complexities of risk assessment in venture capital and creative agencies, highlighting historical investment performances. It emphasizes the balance between taking calculated risks and managing potential existential threats in high-risk industries.

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