How to Write a Good Email Copy

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The data right now says that folks spend about 10.8 seconds scanning an email. So if you are not writing your copy in a way that somebody can quickly make the decision to hopefully action it, but at least not immediately delete it in 10 seconds or less, like you're not going to get the reply rates of the click through rates that you are hoping for. Like we really have to get to the point and that means removing things that are introductions about us or a company removing, you know, those fake platitudes.

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.

She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.

Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Background

1:49 Embracing a Sales-Led Approach

3:18 Outbound vs. Inbound Sales

13:57 Marketing Success

19:30 Improving Efficiency

32:50 A Hill to Die On

Follow Leslie:

LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials