160 - How Marketing and Sales Can Work Together, with Leslie Venetz
The Marketing Millennials
00:00
How to Write a Good Email Copy
The data right now says that folks spend about 10.8 seconds scanning an email. So if you are not writing your copy in a way that somebody can quickly make the decision to hopefully action it, but at least not immediately delete it in 10 seconds or less, like you're not going to get the reply rates of the click through rates that you are hoping for. Like we really have to get to the point and that means removing things that are introductions about us or a company removing, you know, those fake platitudes.
Transcript
Play full episode
