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Get People to Pay 35% More By Using THIS Psych-Tactic

Brain Driven Brands

CHAPTER

Emotional Marketing Strategies

This chapter explores the role of emotional appeal in marketing funnels to boost customer engagement and sales. It discusses various tactics, including retention strategies in email campaigns and the importance of non-salesy ad campaigns, to build lasting brand loyalty. The conversation advocates for a shift towards valuing long-term customer relationships over immediate conversions, emphasizing the need for effective communication of product value.

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