3min chapter

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How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Marketing Life

CHAPTER

How to Be a Product Marketing Certified Professional

I rely on products marketing to help me with more technical messaging and making sure that what I'm working on from a perspective is using is targeting the person correctly. The other thing that I aligned with them really closely on is case studies. So, so, in summation, the biggest thing is that like I bring a kind of tactical demand gen lens to what product marketing is doing. And I need their support from the technical persona. If you're looking to transition into product marketing or become a strategic growth machine in your current role, get certified.

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