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How to Sell "Ghost" Products Strategically | Ep 438
The Game w/ Alex Hormozi
Getting People to Make a New Habit Is Incredibly Difficult
"We want to figure out ways to associate the usage of the product with something they're already doing," she says. "And so that is a combination of a prescriptive close and having ghost products to set up trust" She adds: "I think one of the best gifts you can have in an existing sales process is trying to tack yourself into an existing business."
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