Marketing Doesn't Work, Right?

Marketing to me is like, it's like you might as well say you're a real estate agent. I'm breaking marketing into three distinct functions with three distinct leaders that report into the CEO. The first role is going to be what I call product strategy and innovation inside of that would be things like product marketing,. Then you have another team called RevOps that runs all of the data and tools. Over time, we've tried to take Rev Ops and make it a holistic function that thinks about strategy and enablement and data and tools for all this different stuff. This is the command center that drives your overall overall market strategy.