TikTok

TikTok has a cyclical like campaign model, almost like a radio where it's like songs are coming on. And then if an artist is like, you know what, I'm done. This EP is a different identity. I'm moving on. They could put in their next one and then transition a song off. So we're not trying to tie up their music rights for years on end. It's more of like a term, but if they want to keep it going,. We're here to support them.