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Why Is the Word Handmade So Attractive?
Two people in california are suing maker's mark. They claim the company is lying by saying its bourbon is hand made. Two people sued for five million dollars because they said they'd paid more for the whisky because they believed it was actually made by hand. The answer, as i guess, is because it hearkens back to a time before because that's how they did it in the good old days. That's why it's nastalgia driving irrational decisions.