The Evolution of Chuck E. Cheese: From Nostalgia to Reinvention

Is nostalgia alone enough to keep Chuck E. Cheese afloat in 2025? As the chain continues to crawl its way out of bankruptcy, they’ll need to win over the next generation of kids — or perhaps, their parents — to keep the arcade lights on. Ben Coley of the trade publication QSR Magazine joins David to discuss how Chuck E. Cheese is making money these days, and whether they’ll be able to stick it out for another 50 years. Later, Ross Brakman of the American Treasure Tour Museum shares the origins of the animatronic bands that came to define Chuck E. Cheese and ShowBiz Pizza Place all those years ago — and the love that adults and kids across the world still have for these characters.

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