SaaStr 637: Unveiling the Data Behind Effective Scaling with ICONIQ Growth General Partner Doug Pepper and ICONIQ Growth Partner & Head of Analytics Christine Edmonds
The Official SaaStr Podcast: SaaS | Founders | Investors
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Marketo - The Key to Growth and Growth Is Net Dollar Retention
I was lucky enough to be involved with Marketo from its founding and through IPO on the board for 10 years. And so I think it was a good board meeting that we had probably around 150 million ARR where we all collectively realized kind of simultaneously that the chief customer officer, who's in charge of upsells expansions had a bigger net new ARR number that year than the last year. It really reoriented how we thought about customer success and thinking of it more as a revenue generation function, then simply account management. Snowflake on the other hand, with their usage based model, an amazing value proposition has shown both of them have shown net dollar retention is well over 150%, which
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