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E507: The Future of AI in E-commerce and SEO

The Ecomcrew Ecommerce Podcast

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The Effect of Zero-Click Search Results on Traffic

With the introduction of featured snippets, we saw a bunch more, what we call zero-click search results where people got the answer they need. For example, who invented compression socks? Once you get that name, you don't need to click on any listing, so you're not going to get much traffic from that. And if we see even more keywords, I think the last thing I heard is something crazy, like 65% of all searches have no clicks right now.

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